::People for the Ethical Treatment of Animals is the organisation that got Paul McCartney to leave rude messages on a pharmaceutical company's ansaphone, Melissa Ethridge to get her kit off and Woody Harrelson to lend his voiceover to last year's biggest anti-Gilette campaign. It's a media-mad animal rights group that has successfully harnessed the power of celebrity and consequently has a lot of lessons for equivalent organisations over here. Read about offending companies, research on cruel animal experiments and PETA's campaigns. There is advice on how to live life and make things better for animals as well as an online shopping centre for caring consumers. Other excerpts include vegan recipes from the Compassionate Cook. Squeamish types: be prepared.
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